Improve your digital Trust Rating

Ultimate Guide to Getting More Trustpilot Reviews



June 17, 2024


Digital Trust

Key Highlights

  • Trustpilot reviews are an essential tool for building trust and credibility with potential customers.
  • star rating on Trustpilot is a powerful indicator of the quality of your business.
  • Optimizing the customer journey can lead to more positive reviews on Trustpilot- Positive reviews on Trustpilot serve as social proof and can attract more customers.
  • Implementing strategies to increase Trustpilot reviews can have a significant impact on your business's success.


Trustpilot has become a trusted platform for customers to share their experiences and provide feedback on businesses. With millions of reviews and a star rating system, Trustpilot plays a crucial role in building trust and credibility for businesses. In today's competitive market, online reviews have become a major deciding factor for potential customers. According to a recent study, 93% of consumers read online reviews before making a purchase decision.

So, how can you get more Trustpilot reviews for your business? In this guide, we will explore essential strategies, tips, and best practices to help you increase your Trustpilot reviews. We will also discuss how to maximize the visibility and credibility of your reviews and address common challenges that businesses face in acquiring Trustpilot reviews. By implementing these strategies and following the best practices, you can build a strong online reputation and attract more customers to your business.

Essential Strategies for Increasing Trustpilot Reviews

To increase your Trustpilot reviews, it's important to have a proactive approach. Here are some essential strategies that can help you generate more reviews on Trustpilot:

1. Leverage Software Solutions Like TrustLoop for Review Generation

One effective way to generate more Trustpilot reviews is by leveraging software solutions like TrustLoop. TrustLoop provides a seamless review generation process by automating review invitations and managing invitation settings. With TrustLoop's automatic feedback service, you can send review invitations to your customers after they make a purchase or have a service experience. This ensures that you are consistently collecting feedback and reviews from your customers without any manual effort. By using TrustLoop, you can streamline the review generation process and increase the number of Trustpilot reviews for your business.

2. Directly Request Reviews from Customers

Another effective strategy is to directly request reviews from your customers. After a transaction or service experience, reach out to your customers via email and ask them to leave a review on Trustpilot. Make it easy for them by providing a direct link to your Trustpilot profile. Personalize your request by mentioning their specific purchase or service experience. By directly requesting reviews, you are more likely to receive feedback from satisfied customers who are willing to share their positive experiences. Remember to always provide excellent customer service to increase the chances of receiving positive reviews.

3. Incorporate Review Requests into Email Campaigns

Integrating review requests into your email campaigns is another effective way to generate more Trustpilot reviews. Here are some tips for incorporating review requests into your email campaigns:

  • Include a call-to-action button or link in your transactional emails that prompts customers to leave a review on Trustpilot.
  • Personalize the email by mentioning the specific product or service the customer purchased.
  • Set up automated email reminders to follow up with customers who haven't left a review after a certain period of time.
  • Include customer testimonials and positive reviews in your email campaigns to encourage others to leave reviews.

By leveraging your existing email marketing efforts, you can maximize the number of Trustpilot reviews and increase customer engagement.

4. Highlight Customer Reviews Prominently on Your Website

One of the most effective ways to showcase your Trustpilot reviews is by highlighting them prominently on your website. This not only serves as social proof but also enhances your business's credibility. Here are a few ways you can highlight customer reviews on your website:

  • Create a dedicated section on your homepage or product pages to display Trustpilot reviews.
  • Use widgets provided by Trustpilot to showcase your overall star rating and customer reviews.
  • Include customer testimonials and quotes from Trustpilot reviews on your website.
  • Display your Trustpilot TrustScore to demonstrate your business's reputation.

By showcasing your Trustpilot reviews on your website, you are providing potential customers with valuable social proof and increasing their trust in your business.

5. Offer Incentives for Customers to Leave Reviews

While it is important to ensure that reviews are genuine and unbiased, offering incentives can be an effective way to encourage customers to leave reviews. Consider offering loyalty points, discounts, or other rewards for customers who take the time to leave a review on Trustpilot. This not only incentivizes customers but also shows that you value their feedback. Additionally, consider offering a free plan or trial for customers who provide valuable feedback through Trustpilot reviews. By offering incentives, you can increase the number of Trustpilot reviews and gather valuable insights from your customers.

6. Utilize Trustpilot’s Advanced Features for Better Engagement

Trustpilot offers a range of advanced features that can help you better engage with your customers and increase the number of Trustpilot reviews. Here are a few advanced features to consider:

  • Use Trustpilot's integration with Google Seller Ratings to display your star rating in search results, increasing visibility and attracting potential customers.
  • Monitor and respond to reviews through your Trustpilot account to show customers that you value their feedback and are committed to providing excellent service.
  • Take advantage of Trustpilot's analytics tools to gain insights into customer sentiment and identify areas for improvement.

By utilizing Trustpilot's advanced features, you can enhance your engagement with customers and encourage them to leave reviews, ultimately improving your business's online reputation.

Maximizing Visibility and Credibility with Trustpilot Reviews

Once you have collected Trustpilot reviews, it's important to maximize their visibility and credibility. Here are some strategies to help you make the most of your Trustpilot reviews:

7. Respond to Reviews to Build a Positive Online Presence

Responding to reviews, both positive and negative, is essential for building a positive online presence. Here are some best practices for responding to reviews:

  • Thank customers for their positive reviews and acknowledge their feedback.
  • Address negative reviews promptly and professionally, offering solutions or resolving any issues.
  • Use your responses as an opportunity to showcase your commitment to customer satisfaction.

By actively engaging with customers through review responses, you can demonstrate your dedication to providing excellent service and improve your business's reputation.

8. Share Outstanding Reviews Across Social Media Platforms

Sharing outstanding Trustpilot reviews across your social media platforms can significantly enhance your online presence. Here's how you can leverage social media to promote your Trustpilot reviews:

  • Select the most compelling and positive reviews to share on your social media channels.
  • Create visually appealing graphics or posts featuring snippets of Trustpilot reviews.
  • Encourage your followers to engage with your Trustpilot reviews by liking, sharing, or commenting on them.

By sharing your Trustpilot reviews on social media, you can reach a wider audience and increase the visibility and credibility of your business.

9. Make Use of Trustpilot Widgets to Enhance Trust and Transparency

Trustpilot offers various widgets that you can integrate into your website to enhance trust and transparency. Here are a few Trustpilot widgets that can help:

  • Add the Trustbox Review Collector to your website to display your review count and encourage customers to leave reviews.
  • Use the Trustbox Carousel to showcase a rotating selection of Trustpilot reviews on your website's homepage or product pages.
  • Include the Trustbox Floating TrustButton on your website to provide easy access to your Trustpilot profile.

By incorporating Trustpilot widgets into your website, you can increase customer trust and transparency, further enhancing your business's reputation.

Navigating the Challenges of Acquiring Trustpilot Reviews

Acquiring Trustpilot reviews can come with its own set of challenges. Here are some strategies for navigating these challenges:

10. Addressing Negative Reviews Constructively

Negative reviews are inevitable, but they can be an opportunity for improvement. When responding to negative reviews, take a constructive approach:

  • Acknowledge the customer's experience and show empathy.
  • Offer a solution to address their concerns or issues.
  • Use negative reviews as an opportunity to improve your products or services.

By addressing negative reviews constructively, you can demonstrate your commitment to customer satisfaction and potentially turn a negative experience into a positive one.

11. Encouraging Authentic Feedback from a Diverse Customer Base

To ensure authentic feedback on Trustpilot, it's important to encourage reviews from a diverse customer base. Here are some strategies to achieve that:

  • Reach out to customers from different demographics and backgrounds.
  • Proactively ask for feedback from customers who have made various types of purchases or used different services.
  • Encourage customers to leave detailed and specific reviews that provide valuable insights.

By actively seeking feedback from a diverse customer base, you can gather authentic reviews that reflect the experiences of a wide range of customers.


In conclusion, cultivating a strong presence on Trustpilot requires a strategic approach. By leveraging software solutions, requesting reviews directly, and incorporating review requests into email campaigns, you can boost your review count. Highlighting customer reviews on your website and offering incentives further enhance engagement. Managing negative reviews constructively and encouraging authentic feedback are crucial for credibility. Utilizing Trustpilot's advanced features and sharing reviews on social media maximize visibility. Remember, regular monitoring and thoughtful responses to reviews are key. By following these strategies, you can enhance your online reputation and build trust with your audience effectively.

Frequently Asked Questions

What Are the Best Practices for Asking Customers for Reviews on Trustpilot?

When asking customers for reviews on Trustpilot, it's important to follow these best practices:

  • Personalize your review invitations, mentioning the customer's purchase or service experience.
  • Be transparent about your intentions and ensure compliance with Trustpilot's guidelines.

How Can I Ensure My Review Requests Comply with Trustpilot’s Guidelines?

To ensure your review requests comply with Trustpilot's guidelines, you should:

  • Familiarize yourself with Trustpilot's review policy and guidelines.
  • Use Trustpilot's provided email templates and invitation settings to ensure compliance.
  • Keep documentation of your review invitation processes.

What Should I Do If I Receive a Negative Review on Trustpilot?

If you receive a negative review on Trustpilot, it's important to respond constructively:

  • Address the customer's concerns and offer a solution or apology.
  • Use the opportunity to demonstrate your commitment to customer service and improve your business reputation.

Can Incentivizing Customers for Reviews Affect the Authenticity of My Trustpilot Profile?

While incentivizing customers for reviews can encourage participation, it's important to ensure authenticity:

  • Avoid offering incentives that may compromise the genuine experience of customers.
  • Focus on incentivizing customers for providing honest and valuable feedback.

How Often Should I Monitor and Respond to My Trustpilot Reviews?

It is recommended to monitor and respond to Trustpilot reviews regularly:

  • Aim to respond to reviews within a reasonable timeframe, typically within 24-48 hours.
  • Regularly monitor your Trustpilot account to stay updated on new reviews.
  • Engage with customers through review responses to demonstrate your commitment to customer engagement.

What Are the Benefits of Using Trustpilot’s Advanced Features?

Using Trustpilot's advanced features can offer several benefits:

  • Improve customer engagement and satisfaction through advanced engagement tools.
  • Increase visibility and credibility with Google Seller Ratings.
  • Gain insights into customer sentiment and improve your business with advanced analytics.

How Can Trustpilot Reviews Impact My Business’s Online Reputation?

Trustpilot reviews can have a significant impact on your business's online reputation:

  • Positive reviews and a high star rating can attract potential customers.
  • Trustpilot reviews can improve your visibility on search engines and increase brand trust.

Is It Possible to Integrate Trustpilot Reviews on My Business Website?

Yes, it is possible to integrate Trustpilot reviews on your business website:

  • Use Trustpilot's widgets, such as the Trustbox, to display reviews and enhance visibility.
  • Integrate Trustpilot reviews seamlessly into your website to showcase customer feedback.

How Can Sharing Reviews on Social Media Benefit My Business?

Sharing Trustpilot reviews on social media can benefit your business in several ways:

  • Increase your online presence and reach a wider audience.
  • Showcase social proof and positive customer experiences to potential customers.

What Strategies Can I Employ to Increase Positive Reviews on Trustpilot?

To increase positive reviews on Trustpilot, consider the following strategies:

  • Focus on providing exceptional customer satisfaction and service experience.
  • Implement review strategies such as direct requests, incentives, and review campaigns.
  • Engage with customers through Trustpilot to encourage feedback and reviews.